Casestudy for 052B by Kamienica 12
Kamienica 12 – 052B – The preparation of the brand identification and basic promotional materials. “Dwunasta Kamienica” is a new spot on the map of Bydgoszcz. The gathering of craftsmen, artists, creative people who desire to share their skills with the world. 052b had been invited to prepare graphic layout of this place, beginning with main logotype through logotypes of particular departments and complete ID. We had also prepared animated commercial video and initial website. The number of people engaged in the initiative is so big, that it was necessary to design personalized identifiers. Integrated identification for different kinds of activities of Kamienica 12 required selection of narrow monochrome range of colours and iconography with illustrations that would indicate this diversity.